I bet most of your images are missing the alt attribute!
No one likes to fill the alt attribute in webpages. It's time consuming, not visibile and useless, or is it?
Alt attributes do not appear on your webpage in a visible form but, it does have very important functions!
Images are an effective way to get more traffic to your website. It's engaging and beautiful! Yes, Images do affect the seo of your website and so do videos but, not in a way you think!
Think about it! If you have an image which is stored in your server, how will google understand what your image is about? After all, Images are just binary codes!
There are 3 ways:
1. Pattern recognition
2. Url of the image
3. The alt attributes
Google Bots are smart and they can understand your images even without the alt attribute. This is by comparing the image to other similar images
Also google checks the name of the image such as SEO.png gives the idea that this image is about seo
The most effective and easiest way for google crawlers to understand your images is by adding the alt attribute
Alt attributes are super important, so make sure you decribe the image fully
<img src="SEO.png" alt="This is an image of the ways you can improve the seo of your website">
It's that simple so always include the alt attribute
Suprisingly, there is another indirect way how alt attributes can increase the seo of your website
Screen reader depends on the alt attribute when reading out the image to a blind person. This makes the website more user friendly and more attracted to a larger audience of visitors. Google SEO knows this and they value it alot!
With alt tags, you can increase the seo of your website and improve your visitor's experience!