Meta Tags For SEO - Keywords & more

What are Meta Tags?

In Html, you may have come across meta tags. Meta tags are used to define the meta data of the webpage.

They have a syntax of:

<meta name="" content="">

The name attribute can take several values but, we will talk only about the values neccessary to increase your SEO and make your website more advanced and better

name="keywords"

name="description"

name="viewport"

The content attribute is used to define the contents for each name value

Keywords

What are keywords in SEO?

Keywords in SEO means words which are frequently being searched. In order words, these are the trending words

When you use trending keywords, you get highlighted and your website gets more visitors. Why? This is because, when many people are searching the keyword, your website has a higher chance of being clicked on Google

Does it work?

Let's do an experiment, The box below will have a list of trending and important keywords which will cause this website to be ranked higher on Google

twitter trending, SEO, facebook,instagram, youtube, SEO, how to SEO, what is seo, what is serp, netflix, twitter trending, SEO, facebook,instagram, youtube , SEO, how to SEO, what is seo, what is serp, netflix, instagram, youtube, SEO, how to SEO, what is seo, what is serp, netflix,

We will tell you how many people have visited this webpage on our twitter page to show you that keywords do increase your traffic

Don't try this own your own website as Google may consider it as spam and block you but, we are doing this for educational purposes

Keywords in meta tags

The meta tag has a section for keywords and you can enter the keywords that are trending

However, never overload this section with many unrelated keywords as it could potential destroy your website SEO and Google might even block you for spamming

Always use keywords which are included in the content of your webpage

For example, if your website is on how to make a youtube channel, then you can enter the keywords such as "youtube channel" and more!

<meta name="keywords" content="youtube channel, how to get more subscribers, how to be famous on youtube, how to make a youtube channel">

It is not wrong to have your body or content full of keywords but, make sure you don't stuff irrelevant keywords. The Google Algorithm is clever and can detect spam easily!

For example:

Create youtube channels with our youtube tutorial so you can get more youtube subscribers

This is likely to considered as spam as Google will recognise that the word "Youtube" Is mentioned unneccesarily

Meta tags for Descriptions

<meta name="Description" content="Revise Zone is the largest online learning platform which is free for anyone to use!">

This gives a small description of your webpage and this is most likely to appear on google search

Make sure you give a good description so visitors would want to click on your website when they see your link!

Meta Tags for Viewport

This is used to define the web page viewport. This allows the website to be optimised on different devices. In order words, this makes your website more mobile friendly. This is a must as most of the traffic comes from mobile phones so optimising your website for mobile phones doesn't just increase your SEO but, instantly gets your more visitors!

<meta name="viewport" content ="width=device-width intial-scale=1">

The meta tags are the most important tags in SEO and for webpages. For more details, go to our HTML Meta Tags chapter